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Ruth King

Ruth King

Ruth King has over 25 years of experience in the hvacr industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable. She is president of HVAC Channel TV and holds a Class II (unrestricted) contractors license in Georgia. Ruth has written several books, all of which you can find at https://ruthkinghvac.com/ruths-books/. Contact Ruth at ruthking@hvacchannel.tv or call 770.729.0258

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Pulling It All Together: A Good Financial System

A good financial system is based on both the monthly financial data and weekly information you gather. These five activities will help you discover whether your company is moving in …

Originally published Published: 09.01.11 Author By Ruth King

Is Debt Good? Only You Can Decide

The reality is that debt usage is an emotional decision. Some company owners are comfortable with a lot of debt. Others can't sleep at night if they owe anybody anything. …

Originally published Published: 08.01.11 Author By Ruth King

Is an ESOP Your Best Exit Strategy?

ESOP may be for profitable companies with high cash flow and skilled, engaged employees.

Originally published Published: 07.01.11 Author By Ruth King

Use Overhead-Cost-Per-Hour to Measure Profitability

Calculating prices based on gross margin may do you a disservice. The key to successful pricing is to know your company’s overhead-cost-per-hour.

Originally published Published: 06.01.11 Author By Ruth King

Understanding Profit and Loss Statements

A P&L, or income statement, is a vital document for good fiscal management.

Originally published Published: 04.01.11 Author By Ruth King

More Balance-Sheet Basics: Liabilities and Net Worth

Liabilities are debts that your business owes. Like assets, liabilities are divided into two segments: current liabilities and long-term liabilities.

Originally published Published: 03.01.11 Author By Ruth King

Understanding Your Balance Sheet: Assets

Convertibility to cash determines "current" or "fixed."

Originally published Published: 02.01.11 Author By Ruth King

Befriend Your Financial Statements

Properly formatted financial statements — along with accurate information in those statements — is critical to making good financial decisions for your business.

Originally published Published: 01.01.11 Author By Ruth King

Attitude and Focus Beat the Economic Blues

Many contractors I know did very well in 2010 despite the economy and despite all of the bad news in the media. What made the difference for those who did …

Originally published Published: 12.01.10 Author By Ruth King

Set Maintenance Agreement Goals to Cover Overhead

You need enough maintenance agreement customers to cover the entire overhead of your company so that you won’t have to worry about a flailing economy causing your company to go …

Originally published Published: 11.01.10 Author By Ruth King

Boost Technician Confidence to Sell More Service Agreements

Customer-service training must be continuous and thorough. If you just tell your technicians what you want, they will only think about what they are going to say and never say …

Originally published Published: 10.01.10 Author By Ruth King

A Chance For Bonus Profits

Invest additional time and resources to inform customers and prospects about the expiring replacement tax credit.

Originally published Published: 09.01.10 Author By Ruth King

Take Action to Correct Bad Financial Statements, part 2

7 ways to fix financial statements that are wrong.

Originally published Published: 08.01.10 Author By Ruth King

7 Dead Giveaways That Your Financial Statements are Wrong

Your financial statements are your scorecards. If they are not accurate, you might make the wrong business decision based on incorrect information. Here are seven things that clearly tell you …

Originally published Published: 07.01.10 Author By Ruth King

6 Ways to Proactively Raise Cash

Making calls to past-due customers, former customers, and happy customers helps to keep the cash flowing.

Originally published Published: 06.01.10 Author By Ruth King