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Ruth King

Ruth King

Ruth King has over 25 years of experience in the hvacr industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable. She is president of HVAC Channel TV and holds a Class II (unrestricted) contractors license in Georgia. Ruth has written several books, all of which you can find at https://ruthkinghvac.com/ruths-books/. Contact Ruth at ruthking@hvacchannel.tv or call 770.729.0258

Related Stories


Increase Your Dispatch Profitability

Your dispatcher can make or break the profitability of your service department and potentially your company. Here are five ways to increase dispatcher productivity and, therefore, profitability.

Originally published Published: 05.01.16 Author By Ruth King

Build Your Company’s Profitability

Implementing new procedures and ideas is change. Most employees hate change. As the leader, you must give them reasons for the changes, ask for their input and remind them of …

Originally published Published: 02.01.16 Author By Ruth King

Why Net Profit per Hour is a Better Way to Price

Calculating pricing using net profit per hour ensures your overhead costs are covered in each job.

Originally published Published: 01.01.16 Author By Ruth King

Entering the Second Stage of No Man’s Land

At the end of this stage the owner is likely to have a sales manager, an office manager, a service manager and several field supervisors each with a responsibility for …

Originally published Published: 12.01.15 Author By Ruth King

Where You Should Put Labor Burden

True profit is determined by net profit per hour, calculations which take both direct and overhead costs into consideration. Labor burden is included, whether you put it in direct or …

Originally published Published: 10.01.15 Author By Ruth King

Profitable Sales Turned into Positive Cash Flow is Critical

Although cash is king and is used to pay all of your bills, cash flow is important, but profitable sales turned into positive cash flow is critical.

Originally published Published: 09.01.15 Author By Ruth King

Know When You’re Growing Too Fast or Too Slow

Business profitability doesn’t mean business survival. By running out of cash and not having the ability to borrow or get it in an equity investment, you can be profitable and …

Originally published Published: 08.01.15 Author By Ruth King

Understand Your P&L: Overhead

Overhead is any expense the company incurs to stay in business. It doesn’t generate revenue; it sucks up the revenue the field labor produces. But it’s critical for company survival.

Originally published Published: 07.06.15 Author By Ruth King

Understand Your P&L Statement: Gross Margin, pt. 2

Gross margin should not vary more than a few points each month. If it does, then you must find out why the margin is varying.

Originally published Published: 06.08.15 Author By Ruth King

Understand Your P&L Statement: Gross Margin

While gross profit can vary widely from month to month depending on how busy your company is, gross margin should not vary more than a few points each month.

Originally published Published: 05.01.15 Author By Ruth King

Understand Your P&L Statement: Cost of Goods Sold

However you decide to categorize expenses in your P&L, it's important to be consistent.

Originally published Published: 04.01.15 Author By Ruth King

Understand Your P&L Statement: Sales vs. Revenue

Sales are critical to survival — when revenue is actually generated is even more critical.

Originally published Published: 03.01.15 Author By Ruth King

The 20 Percent Profit Myth

For a realistic goal, include owners’ compensation in the net profit equation.

Originally published Published: 02.01.15 Author By Ruth King

Rethink Your Bonus Strategy

Enact a profit sharing program, rather than a bonus entitlement.

Originally published Published: 01.05.15 Author By Ruth King

Prevent Employee Embezzlement, Part 4

Most contractors don’t think about how much time is stolen by employees doing personal activities on company time.

Originally published Published: 12.01.14 Author By Ruth King