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Ruth King

Ruth King

Ruth King has over 25 years of experience in the hvacr industry and has worked with contractors, distributors, and manufacturers to help grow their companies and become more profitable. She is president of HVAC Channel TV and holds a Class II (unrestricted) contractors license in Georgia. Ruth has written several books, all of which you can find at https://ruthkinghvac.com/ruths-books/. Contact Ruth at ruthking@hvacchannel.tv or call 770.729.0258

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Cash Management Especially Important In Busy Season

Paying strict attention to cash in busy and slow times keeps honest people honest. When you get lax, honest people get tempted and can start a pattern of theft.

Originally published Published: 06.01.07 Author By Ruth King

Analyzing Financial Statements, Part 2

If you are generating accurate, timely financial statements, and the ratios are in line, you know that your company probably is healthy.

Originally published Published: 05.01.07 Author By Ruth King

Analyzing Financial Statements, Part 1

Unfortunately, many contractors pay more attention to blueprints than financial statements. To make good business decisions in your company, you must analyze your financial statements each month.

Originally published Published: 04.01.07 Author By Ruth King

How to Plan Your Marketing Budget

Marketing drives sales. So plan now to boost sales with a spring marketing plan. Be advised, however: As you ramp up for the busy spring and summer months, you’ll spend …

Originally published Published: 02.01.07 Author By Ruth King

How to Achieve Your 2007 Goals

To make the changes easier, break down your major goals into monthly, weekly, and daily activities.

Originally published Published: 01.01.07 Author By Ruth King

Business Planning, Part 2

When you track your results, you’ll have a better chance of making corrections as events unfold.

Originally published Published: 12.01.06 Author By Ruth King

Business Planning, Part 1

The most successful companies in our industry — and no doubt in most industries — plan, execute, and measure. That means they create, execute and track a business plan.

Originally published Published: 11.01.06 Author By Ruth King

Set Your Profitable Price

To calculate your hourly rate consider the direct wages of the technician, the associated labor expenses, a truck, the associated truck expenses, non-productive time, and overhead.

Originally published Published: 10.01.06 Author By Ruth King

Maintenance Programs Protect Profitability

Creating a profitable program requires planning and persistence. You must get your staff on board, develop and deliver direct mail and advertising pieces, and train the office and field personnel …

Originally published Published: 09.01.06 Author By Ruth King

Inventory is a Bet

Ruth King reveals what happens when you don't manage your inventory and how to do it so you don't get hit with a surprise loss.

Originally published Published: 08.01.06 Author By Ruth King

Calculate Your Sales Price, part 2

Clear cut examples illustrate the best ways to calculate sales price.

Originally published Published: 07.01.06 Author By Ruth King

Calculate Your Sales Price, part 1

Dual overhead recognizes that there are different costs associated with materials and labor, and it is more accurate than gross margin.

Originally published Published: 06.01.06 Author By Ruth King