Take these three small steps to begin using these valuable online tools.
How Hartman Brothers successfully presents high-end systems as solutions to homeowners’ health and quality concerns.
Everyone is a atwitter with Twitter, but not everyone uses Twitter for business. I use twitter as a tool - specifically as a marketing tool, and here nine lessons that …
Are you envious of the media coverage that other businesses get on the radio, television, in local papers, and within industry trade publications? Truth is, you probably have a story …
The reasons people talk about products and services and the best ways to seed discussions.
HVACR residential retail contractors who wish to grow their revenues and profits have a natural and synergistic diversification opportunity. With proper guidance, planning and execution, it’s not difficult to expand …
Last month, we examined the first three online strategies that President Obama employed during his campaign. This month, we offer two more, as well as a discussion on privacy and …
The strategy, approach, and tools use in Barack Obama's campaign, and a look at how contractors can apply these same tools to growing their hvacr company brands.
Choosing survival, denial or revival in this (and any) recession.
A marketing strategy that your entire staff understands and buys into is one that the customer believes in.
The trend toward greener living and the emphasis on energy and sustainability isn’t going away. Becoming a green contractor, in many ways, is a change in business strategy. You have …
Direct mailing, reminder pieces, referral programs, and surveys are good uses of marketing dollars. Be sure to track results!
The same elements that make your installed system unique only to your company are some of the elements that contribute to establishing and maintaining your company’s brand.
This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …
Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy Public Relations Worldwide, discusses the role of personality in branding with Guy Kawasaki.
Guy Kawasaki interviews Dave Balter, founder of BzzAgent on word-of-mouth marketing.
Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …
Contractors should actively seek customer feedback, and develop a deep understanding of the customers’ businesses and what is important to them.
Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.
Whether busy or slow, you should do some marketing activity every month (phone book advertising doesn’t count). The activity can be a major campaign or a small reminder about your …
The best way to do thrive is to provide outstanding service that blows away the competition. To do that, you must stand out from the crowd. Vanity phone numbers and …
Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, …
Word-of-mouth advertising is a powerful marketing tool. Networking groups enable you to spread the word even farther.
Consumers comparison shop by surfing the Web. When they've read enough, they click to buy. Make sure your site is the one that provides them all of the information they …
Lois Kelly, author of Beyond Buzz, explains how picking the best story line for your company can give your marketing efforts a big boost.
A well-thought-out cause marketing program can affect several key areas of your business: brand differentiation, employee recruiting and retention, community networking, and positive public relations.
Ensure that your marketing message is heard by thinking differently then your competition. Stand out by sending mailers at unique times throughout the year. And, distribute bonuses in February rather …
Ron Smith offers tactics for caring for customers — both dissatisfied and highly satisfied. He notes that practicing added value helps you disarm angry customers and move satisfied customers into …
Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.
Weather-driven sales certainly are a nice windfall when they happen. However, depending on temperature extremes to grow a viable hvac retail business simply doesn’t work for the long haul. In …
As an hvac retailer, you must focus on these items: quality work, on-time delivery, ethical corporate behavior, and convenience. Price only becomes an issue when a company fails to provide …
By educating customers about additional accessories, your company can increase sales and profit margins.
Follow the 10/20/30 rule of PowerPoint.
Enhance your success with knowledge, experience and instruments, consumer trust, and marketing.
Relationships can pay off in sales and partnerships. The key is to establish a relationship before you need it. Here is Guy Kawasaki's guide to tactful schmoozing.
