Great sales closers set an objective, go into a meeting with the right mindset (to sell), check with the customer to make sure they're relating, reiterate their purpose and most …
Although there is a marketing push to increase online presence, build communities and interact through technology, when it comes down to it, people buy from people. Make time for person-to-person …
Use language and concepts that resonate with customers so they see your differentiators as value and won't mind paying a higher price.
This is the second of a six-part series on creating a selling system for commercial service agreements.
One of the most powerful tools to help overcome a prospect's natural skepticism and to build relationships is the customer testimonial. They create believability, credibility, and a sense of security …
Before you can sell and deliver commercial service successfully, you must develop systems and “checklists” or standard operating procedures, policies, and systems.
This is the first of a six-part series on creating a selling system for commercial service agreements.
HVACR contractors who offer home-performance contracting will become the dominant service providers in any given area.
These are the five most common blunders that cause teams and companies to fail when it comes to working together to make big-ticket sales, and what you can do to …
Make a commitment and know your limits to get back on track.
When you’re selling to the customer, don’t try to be the hero who conquers the dragon. Instead, be the wizard who gives the hero a magic sword
This is the second of two articles on mistakes contractors commonly make on their websites and suggestions on how to avoid them.
Smartphones have morphed into a texting, tweeting, multi-tasking productivity and entertainment gadget that offers a wide range of possibilities for you and your business.
When planning an online presence, first have a written plan and design with your marketing goals in mind.
Stay ahead of competitors with good content, frequent updates, and keyword optimization.
The features and benefits of almost all the systems that we investigated without going into the technical details or revealing specific provider names. This is certainly something you will want …
Alpine Mechanical Services uses the BlackBerry smart phone to connect information gathered by our technicians with our office and ultimately the retail client. This simple communication is really not simple. …
What do you need to attract prospects online? A great BOD! No joke. BOD stands for Brand, Outcome, and Differentiator.
These are the top mistakes made by sales reps and how to correct them.
Your challenge is to focus time and energy on the prospects who are the most likely to buy. Here is how to do that by pre-qualifying your sales leads before …
It means they practiced the four Ps of retail; Personality, Positioning, Presentation, and Price. Personality: Your company’s personality mirrors your own.
A CAREFULLY CRAFTED PUBLIC RELATIONS PROGRAM PROVIDES TOOLS TO CUT THROUGH THE CLUTTER, RELATE WITH YOUR PUBLIC, AND BUILD CREDIBILITY.
Pine State Services, South Portland, Maine, began a vehicle-stocking-and-organization program for its fleet of 21 vehicles, 10 of which are service vehicles. Here's why and how they did it.
A well-executed PPC campaign often will have a higher conversion rate than organic research results.
Taking pride in your company's awesome service and workmanship is one thing, but getting paid more than your competition for better quality is another.
Way back in July of 2009, I explained how I use twitter. A lot has changed since then, so this is an update on how I tweet. As a business …
Drastic price increases require a clearly defined sales process.
If your company isn't already listed in Google's local search listings for hvacr contractors, then you need to get listed as soon as possible.
Part 2: How to produce effective broadcast ads for your target audience.
Identify, create, and manage your standards according to customer requirements.
HVACR contractors should be able to answer three important questions before making a broadcast ad.
How to use a combination of push promotion and social media interaction to attract new customers.
