Will Merritt

Will Merritt

Will Merritt is the managing partner at Effective Media Solutions in Charlotte, NC. He has more than three decades of experience creating marketing solutions for business owners. For more, visit http://myeffectivemedia.com or email will@myeffectivemedia.com.

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What Does Your Online Presence Say to Customers?

Learn a Method for Creating Your Own Online Brand.

Published: 10.01.24 By Will Merritt

It’s the Little Things: Improve Your Company Culture Today

You can make your company’s culture sizzle with just a few changes.

Published: 09.01.24 By Will Merritt

How to Improve Your Website’s User Experience?

Find out what UX or User Experience is and how to use it.

Published: 07.01.24 By Will Merritt

Redefining Company Culture in a Virtual Age

The rules are changing, and here’s what’s new.

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SEO vs. SEM and Why it Matters for Small Businesses

SEO vs. SEM and Why it Matters for Small Businesses

Published: 03.31.24 By Will Merritt

What Story Is Your Marketing Plan Telling You?

You’re just starting to judge the effectiveness of the company’s annual marketing plan.

Published: 02.04.24 By Will Merritt

Are You Marketing to Your Existing Customer Base?

Will Merritt is back with more marketing advice for field service industry companies.

Published: 11.02.23 By Will Merritt

Use “Locally Owned and Operated” to Your Advantage!

Why customers prefer the locally owned business and how it can be a big advantage when marketing in the home service industry.

Published: 09.01.23 By Will Merritt

From the Website Click to the 5-Star Review

Ensure that the service call doesn’t end at the booking but continues with a five-star review by learning simple steps.

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Perfecting Your HVAC Price Book

Pricing jobs for residential HVACR businesses can be a daunting task these days

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