Shama is president of The Marketing Zen Group, a full-service digital marketing firm that serves clients around the world. Her first book: \The Zen of Social Media Marketing\" was released in April 2010 and is the No. 1 seller in the Web Marketing category on Amazon.com. Visit Shama's website at www.marketingzen.com."
What do you need to attract prospects online? A great BOD! No joke. BOD stands for Brand, Outcome, and Differentiator.
Published: 12.01.10
By Shama Hyder
