Neal Schaffer Neal is the author of Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. Neal is the creator of Advertising Age’s Top 100 Global Marketing Blog Maximize Social Business and a global speaker on social media. Visit www.maximizeyoursocial.com for additional information. "
In using such a scattershot approach to social media, you’re missing out on major opportunities to engage with potential and current customers, manage your reputation — and you may be …
Published: 12.01.14
By Neal Schaffer
