Mike Callahan is President of Callahan/ Roach & Garofalo, Inc. The firm is an industry leader in management and marketing training, consulting, and business sales, mergers and acquisitions. Mike served as President of The Air Conditioning Contractors of America and is an internationally known speaker and writer on business topics. Contact him at mcallahan@crginc.cc or call 800-462-8217.
From the archives, this is one of the best articles on what contractors need to do to market better and get more customers – it’s all about the four P’s.
Published: 04.01.23
By Mike Callahan
The features and benefits of almost all the systems that we investigated without going into the technical details or revealing specific provider names. This is certainly something you will want …
Published: 12.01.10
By Mike Callahan
It means they practiced the four Ps of retail; Personality, Positioning, Presentation, and Price. Personality: Your company’s personality mirrors your own.
Published: 09.01.10
By Mike Callahan
Training for "process awareness" can stop mistakes before they reach customers, saving money and ensuring repeat business.
Published: 12.01.09
By Mike Callahan
Identify, create, and manage your standards according to customer requirements.
Published: 10.01.09
By Mike Callahan
Managing internal customers properly is critical to both bringing in revenue and turning revenue into profits. Mike Callahan offers five critical components necessary for consistently meeting the requirements of our …
Published: 07.01.09
By Mike Callahan
Last month, we examined the first three online strategies that President Obama employed during his campaign. This month, we offer two more, as well as a discussion on privacy and …
Published: 03.01.09
By Mike Callahan
The strategy, approach, and tools use in Barack Obama's campaign, and a look at how contractors can apply these same tools to growing their hvacr company brands.
Published: 02.01.09
By Mike Callahan
