Michel Neray is the creator of The Essential Message®. The Essential Message is like a value proposition on steroids, helping turn more people into prospects, and more prospects into sales. Since 2003, Michel has helped thousands of independent professionals and growing corporations find a better way to differentiate, position and brand themselves. For information about Michel's workshops, keynote speeches or eWorkbooks, or to sign up for his free newsletter, please go to www.EssentialMessage.com "
An elevator pitch, infomercial or positioning statement doesn't make for good conversation. Michel Neray offers three alternatives for engaging prospects that will entice them into wanting to know more.
Published: 02.21.12
By Michel Neray
A well-crafted and unique sound byte about who you are and what your business offers will help you stand out from other hvacr contractors.
Published: 04.01.09
By Michel Neray
