Keith Snow is the president of B2E Data Marketing. The data scientists at B2E built their own historical weather database that includes high and low temperatures, average wind speed, precipitation, snow fall and snow depth for every day, every U.S. zip code – going back 10 years. B2E’s WeatherFootprint tool contains 150 million records and 41,000 zip codes of data. It can match your historical sales data to the weather patterns unique to your location to determine the sales impact of different weather conditions. Learn more at b2edata.com. "
Part III in the series on how to use weather-triggered marketing to increase sales. Data-driven marketing is highly effective for your small business
Published: 07.01.23
By Keith Snow
In his second installment – Snow shows you how to combine weather-triggered marketing with data-driven behavior research to increase your HVAC customer base
Published: 01.01.23
By Keith Snow
Did you know as an HVACR leader, you can capitalize on weather-triggered marketing? It’s true.
Published: 05.03.22
By Keith Snow
