Joy is the founder and CEO of PostcardMania a marketing firm in Clearwater Fla. specializing in lead generation and direct mail. Using only postcards Joy grew her business from the ground up from a one-woman startup with just a phone and a computer into a company generating more than $21 million in annual revenue and employing more than 200 people. To download a free report with successful HVACR campaigns and designs visit postcardmania.com/go/hvacsuccess. "
To generate enough calls and sales from your marketing, you need to market consistently.
Published: 08.01.19
By Joy Gendusa
As long as you invest your marketing dollars in methods proven to generate leads and customers, growing isn’t difficult.
Published: 06.01.19
By Joy Gendusa
Your customer database is filled with consumers in need of your services at least twice a year.
Published: 04.01.19
By Joy Gendusa
No one knows better than you that the needs of your customers change with the seasons — so remind them.
Published: 02.01.19
By Joy Gendusa
Today, there are so many different marketing channels — and so much competition — it can make your head spin. Here are 10 effective marketing habits of the most successful …
Published: 11.30.16
By Joy Gendusa
The key to maximizing your return on marketing investment is to integrate your campaigns. Use strategies from both the digital and print worlds. Together, these options complement each other and …
Published: 09.01.14
By Joy Gendusa
Promoting your business during Fall months can generate wintetime sales and revenue
Published: 09.01.13
By Joy Gendusa
Postcard marketing will work for you if you do it correctly. Include these 10 elements to prepare a solid direct mailing piece.
Published: 12.01.11
By Joy Gendusa
