Joseph and JoAnn Callaway are coauthors of the New York Times best seller Clients First: The Two Word Miracle and founders of the real estate company Those Callaways. For additional information visit www.clientsfirstbook.com. "
Putting your customers’ interests ahead of your own will seem counterintuitive, risky and sometimes even frightening, especially at first. Eventually, though, keeping your commitment to “Clients First” will start to …
Published: 12.01.15
By Joseph Callaway
Most HVACR business owners would be shocked to hear they’re putting clients last. In reality, they’re putting so many other things first — their own bank accounts, comfort, convenience, even …
Published: 07.01.14
By Joseph Callaway
