John Empson is co-owner of Broadcast & Design Group, an advertising agency based in Minneapolis that specializes in marketing services to the HVAC industry. Jim Randall is Marketing Operations Manager at AJ Danboise. For more information, visit: www.broadcastdesigngroup.net or www.ajdanboise.com.
A marketing strategy that your entire staff understands and buys into is one that the customer believes in.
Published: 01.01.09
By John Empson
