Joe Pulizzi, a veteran HVACR marketing expert, is founder of Junta42 Match, a free online service where businesses can find the best vendors to help them create their own content. Joe blogs at blog.junta42.comFor more information: www.jhunta42.com/matchNewt Barrett is president of Content Marketing Strategies a marketing consultancy that helps small and medium-sized businesses implement the content practices from the book. For more information: www.ContentMarketing.net"
This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …
Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …
