Joe Pulizzi, a veteran HVACR marketing expert, is founder of Junta42 Match, a free online service where businesses can find the best vendors to help them create their own content. Joe blogs at blog.junta42.comFor more information: www.jhunta42.com/matchNewt Barrett is president of Content Marketing Strategies a marketing consultancy that helps small and medium-sized businesses implement the content practices from the book. For more information: www.ContentMarketing.net"
This customized excerpt is from the book, Get Content. Get Customers. The book teaches you, step-by-step and through countless case studies, how to create and market your own content to …
Published: 09.01.08
By Joe Pulizzi and Newt Barrett
Although traditional marketing efforts may continue to pay some dividends, the Internet is where the true opportunity lies. Consumers are beginning their purchasing search online, make sure the information you …
Published: 07.01.08
By Joe Pulizzi and Newt Barrett
