Bruce Christensen is vice president and general manager of GE Money’s Home Improvement division. He and his team provide consumer-financing programs to thousands of hvacr dealers nationwide.
Your ability to use financing to close sales can be a key differentiator from your competitors because offering payment options makes it less likely your customers will take their business …
Published: 01.01.10
By Bruce Christensen
In many cases, a new heating and/or AC unit amy be an unplanned expense. A consumer credit program is a powerful sales tool that also helps customers.
Published: 11.01.09
By Bruce Christensen
