HVACR Business Publisher Terry Tanker recently met with Carmine Galletta, CEO of GallettAir Inc. in Long Island. Galletta, who won the 2007 Tops in Trucks Fleet Design contest, discusses the value of well-planned fleet programs, car collections, restaurants and service contracts.
To own a 1950s-style restaurant.
It’s a great gathering place for car enthusiasts or to be with your family.
Yes. I may be better classified as a collector.
A 1955 Chevy, 1994 and 1996 Dodge Vipers, ’05 Lamborghini Gallardo, ’05 Ford GT-40, 1969 Chevelle SS 396, 2000 Plymouth Prowler, ’05 Saleen, 1970 Pro Street Nova, and a 1964 Corvair Convertible.
Usually to a local car club meeting with one of the cars.
The ability to help people who need our services. It is also very satisfying for me to use my business and technical skills to teach our younger employees about this great industry. We all have to make a concerted effort to bring younger people into our industry. I am a firm believer that consistent training is necessary if a company is going to survive.
Yes, and to us training is more than just technical. We try to produce well-rounded employees. We have manufacturer training sessions as well as NATE training and testing that take place on site. Additionally, when a newly hired person begins work, they are placed with a senior mechanic for at least a week, no matter what level of experience they have. Our managers then receive a report about the new hire and their ability in the field.
Keeping ahead of the curve by continually raising the bar. Making sure GallettAir is always a step ahead by setting goals and standards while making sure we all do our best to achieve them.
That success is earned and does not come as easily as most people think. It’s an extreme sacrifice of time, but very rewarding. Remember, never take a good year for granted, and always plan ahead just in case.
Honesty with customers. To take care of your employees. Always reinvest in your company.
Ralph Macchio, Dwight Gooden, Mike Bossey, Keyshawn Johnson, Al Toon, Sergei Zubov, Bobby Nystrom.
Yes. We advertise extensively and do all types of advertising and marketing including radio, print, direct mail, directories, home shows, and our fleet vehicles. Unfortunately, we’ve struggled for years trying to partner with a manufacturer for co-op advertising dollars. However, this year we’ve succeeded. It’s a win win situation all the way around.
We believe in selling IAQ on every job. We even invested in power vacuum trailers for duct cleaning equipped with inspection cameras. We talk to owners about overall indoor air quality — not just about the air filters that we install into the systems. IAQ is very important and should be taken even more seriously now with the super tight, energy efficient homes being built today.
We’ve been in business 25 years, and we focused on service right from the beginning. Offering service agreements is not easy. It’s a 365-day, 24/7 commitment. You have to be willing to respond at all hours of the day or night in all kinds of weather — weekends and holidays included. Not many companies are willing to do this, but we do. That’s what a true service company does. Our customers know when they call us, we are there for them quickly with no excuses. That’s why they keep coming back each year.
Terrific brand awareness and recognition for GallettAir. Both are extremely high here on Long Island.
Twenty-four.
We wanted to update our design and modernize the look of our trucks. We had the same look for 23 years, and I felt we needed an update. I met a local designer, Phil Danza from G Design, and we discussed my ideas for our fleet. Phil came up with the new design and layout based on our discussion. It was an instant hit with employees, customers, and prospects.
Each technician is designated a service vehicle. They are responsible for cleaning and maintaining it. We have accounts at a local car wash and for maintenance and repairs. The technicians take their trucks home in the evening. We want it to be a source of pride for them. The technicians who take best care of their trucks are awarded the first new trucks that arrive when the fleet is renewed.
No. My largest capital expense is payroll, but it’s all relative. Excellent employees expect and deserve excellent compensation for their knowledge and skills.
Absolutely. Before starting my company, I always found myself comparing other service vehicles to the one that I was driving for my boss. I always kept my truck clean and waxed. I realized that people respected the company and had more confidence in us when I arrived at their home or business in a clean vehicle with a company name on it.
The details that make branding work. Think of branding as long-term success.
Publisher Terry Tanker spoke with Jeff Underwood, President of RectorSeal. The two discussed living in Texas, family, selecting a management team and introducing new products.
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They discussed how to introduce students, educators and parents to the plumbing, heating, cooling and electrical trades. And how contractors, distributors and manufacturers can support the effort.
An in-depth explanation of all that goes into choosing a good fleet design and how we choose the winners.
