White Papers

Preparing Customers for a Home Performance Assessment?

Originally published: 1/1/10 by Paul Morin

Once you've landed a Home Performance Contracting job, helping your customers prepare for an assemssment is critical. Communication is key. Here's what an assessment should include and how to approach the details with your customer.

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How to Become a Home Performance Superhero

Originally published: 1/1/10 by Paul Morin

Home performance contractors can identify and solve homeowner comfort problems, as well as improve environmental safety. Here are seven reasons to consider incorporating home performance contracting into your business.

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Top 10 Marketing Planning Mistakes

Originally published: 1/1/10 by HVACR Business Staff

Because there are more marketing choices then ever before, it’s easy to make mistakes when planning and implementing your marketing program, according to GlobalSpec, specialized vertical search, information services, e-publishing and online events company serving the engineering, technical and industrial communities. The company offers a number of tips from making sure you develop a solid marketing plan to taking time to monitor your marketing programs. 

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7 Fresh Strategies for Sales Success

Originally published: 1/1/10 by HVACR Business Staff

This eBook, courtesy of Citrix Online, examines 7 strategies for increasing sales opportunities and closing more deals in a volatile economy. Learn how to jolt prospects out of complacency, create customer-enticing events and how to use sales 2.0 tools to positively impact your productivity.

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