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HVACRBUSINESS GUEST COLUMNISTS

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Greg McAfee

Latest Article:

How to Sell More by Offering More

Make customers your No. 1 priority, and they will continue to buy from you.

If your company is looking for a strategy to increase sales in 2010, consider one that has worked well for my company: Offering customers ...

MORE ARTICLES BY Greg McAfee

How to Build a Culture of Consistency

Hiring, training, auditing, reviewing, and rewarding are key actions.

Things Your Customers Won’t Tell You (But You Need To Hear!)

If you don’t keep up with trends, you are not keeping up with customer expectations.

Market Changes Can Be Positive For Business

Staying aware and understanding industry trends will help you better educate your consumers, leading to loyalty and a heftier bottom line.

Trade Skills Are Not Enough…Part I

To launch a business and get it beyond the first five years, you need to be an innovative leader.

Making the Most of Meetings

Regularly sharing information guarantees everyone is on the same page and moving in the same direction.

Which Came First, the ‘C-word’ or the ‘E-word’?

Once upon a time a young entrepreneur decided to start his own hvacr business, so he rented some office space with a nice little warehouse attached. Sitting in his small office the first day looking over his business plan, he noticed a potential cust...

Sounding Board

In the 1988 movie, “Tucker: The Man And His Dream,” Jeff Bridges plays the part of the g...