How To Hire Co-Workers
Think of the hiring process as a sales presentation — putting your best foot forward will net results.
Converting Theory Into Practice
Building a highly profitable hvac retail business with residential service agreements takes more than ideas, it takes proper training and execution.
Avoiding False Starts
Building a dynamic and highly profitable hvac retail business with residential service agreements.
Added Value — A Powerful Marketing Principle
In an effort to emphasize the importance of understanding and practicing the marketing principle of added value, I’ve decided to revisit and elaborate on a past Discipline of Leader...
What Are Customers Looking For?
If you are an hvac retail company, your present customers, as well as any new customers, are looking for four items and they are not complicated. In fact, they are very basic. Yet, most companies do not underst...
Training: The Final Four Steps
How co-workers, a calendar, communications, and critiques contribute to a structured, meaningful training plan. Part three of a three-part series
Rewards That Work
To successfully motivate co-workers (which is the term I used for anyone who worked at my companies)—to get them to take actions that you want and need them to take in order to improve customer service, increase ...
Customer Care Boosts Referrals
It’s unlikely that your customers will defect to a competitor if you are delivering the four elements of making customers happy that I outlined last month on-time delivery, quality work, ethical corporate behavi...
Master These Four Elements for Happy Customers
What are customers looking for from their hvac residential providers? What must you do to meet or exceed their expectations? The answer is not complicated. It consists of only four points. Yet, many companies either do not understand these elements or ...
How to Manage Change in Your Company
Change. We hear about it all the time. What exactly is it? We can define change as moving from a present state of affairs to a future state of affairs. Normally, when a leader in an organization decides upon a change, they have a vision; they th...
How to Structure the Organization Design of Your Company
When I founded my first air conditioning and heating company back in 1965 41 years ago I had never heard the term “Organization Design.” However, if I had heard the term, the design would have been quite simple. I was the only person in the entire ...
