Frank Rotello is vice president of InsideIQ Building Automation Alliance, an international alliance of independent building automation contractors representing common automation and security system platforms. A 30-year veteran of the industry, Rotello is also the CEO of Alpha Controls & Services in Rockford, IL.
Contact Frank at firstname.lastname@example.org
Articles by Frank Rotello
Guidelines to Selling Sustainability
Selling sustainability is about offering a long-term value to your customers that will provide a payback for years to come. The sales process is based on presenting data and solid solutions while building a durable relationship with your customers.