Mechanical Specs

 

Ad Sizes:

    2-page spread:

        • Live area - 19 1/4” x 11 1/4”
        • Trim Size - 20” x 12”
        • Bleed Size - 20 1/2” x 12 1/2”

    Full page with bleed: Trim Size - 10” x 12”Bleed Size - 10 1/4” x 12 1/4”

    Full page no bleed: 9 1/4” x 11”

    3/4 page: 6 7/8” x 11” or 9 1/4” x 8 1/4”

    2/3 page: 6 1/8 ” x 11”

    1/2 page: 9 1/4” x 5 3/8” or 4 1/2” x 11”

    1/3 page vertical: 2 7/8 ” x 11”

    1/3 page square: 6 1/8 ” x 5 3/8”

    1/4 page: 4 1/2” x 5 3/8” or 2 1/8” x 11”

    1/8 page: 4 1/2” x 2 1/2” or 2 1/8” x 5 3/8”

Electronic File Specs (No Film Will Be Accepted):

    Acceptable File formats:

        1. PDF (Please embed all fonts set your settings to Press Ready).

        2. InDesign( Please PreFlight and Package your InDesign document)

        3. Illustrator EPS (Please outline all fonts and make sure images are embedded within file).

        4. TIFF (300 d.p.i. with a max ink density of 280% (4/c) and 85% (1/c). All halftones shouldhave
        a 4% or more highlight dot and no more than 90% shadow dot).

    Acceptable Media:

     CD, Email (bkerr@hvacrbusiness.com), or FTP (please call 440-471-7810)

    Postscript Type 1 fonts only (no TrueType)

    CMYK or 1/c ONLY, NO PMS COLORS

    Color proofs must accompany color ad files; laser proof for B/W.

We are not responsible for grammatical or spelling errors; that responsibility lies with the advertiser and/or their designer. If ad size differs from specs, we will run what is provided or charge the advertiser our hourly rate to make the necessary changes.

Production Services:

Design and production services available from the publisher. Charges may vary and are based on time and material supplied. Questions? Please call 440-471-7810.