Mechanical Specs

 

Ad Sizes

 2-page spread:

  • Live area - 19 1/4” x 11 1/4”
  • Trim Size - 20” x 12”
  • Bleed Size - 20 1/2” x 12 1/2”

Full page with bleed:

  • Trim Size - 10” x 12”
  • Bleed Size - 10 1/4” x 12 1/4”

Full page no bleed: 9 1/4” x 11”

3/4 page: 6 7/8” x 11” or 9 1/4” x 8 1/4”

2/3 page: 6 1/8 ” x 11”

1/2 page: 9 1/4” x 5 3/8” or 4 1/2” x 11”

1/3 page vertical: 2 7/8 ” x 11”

1/3 page square: 6 1/8 ” x 5 3/8”

1/4 page: 4 1/2” x 5 3/8” or 2 1/8” x 11”

1/8 page: 4 1/2” x 2 1/2” or 2 1/8” x 5 3/8”

Electronic File Specs

Acceptable File formats (no film will be accepted):

  • PDF (Please embed all fonts set your settings to Press Ready).
  • InDesign (Please PreFlight and Package your InDesign document)
  • Illustrator EPS (Please outline all fonts and make sure images are embedded within file).
  • TIFF (300 d.p.i. with a max ink density of 280% (4/c) and 85% (1/c). All halftones shouldhave a 4% or more highlight dot and no more than 90% shadow dot).

Acceptable Media:

  • CD or Email (bkerr@hvacrbusiness.com)
  • Postscript Type 1 fonts only (no TrueType)
  • CMYK or 1/c ONLY, NO PMS COLORS
  • Color proofs must accompany color ad files; laser proof for B/W.


We are not responsible for grammatical or spelling errors; that responsibility lies with the advertiser and/or their designer. If ad size differs from specs, we will run what is provided or charge the advertiser our hourly rate to make the necessary changes.

Production Services:

Design and production services available from the publisher. Charges may vary and are based on time and material supplied. Questions? Please call 440-471-7810.