Digital Ad Guidelines

 

HVACR Business' preferred file format is a press-ready PDF, created from a postscript file from your native application. Please do not export to a PDF from your applications unless you are using Adobe InDesign.

Helpful Hints

DO...                                                                              DO NOT...

Embed fonts and images                                                   Save as or export PDF from application.

Convert fonts to outlines when possible                               Use PDFwriter

Flatten Photoshop files                                                      Use Open Type Fonts

Convert RGB to CMYK                                                      Trap your PDF

Convert spot colors to process,unless running as a spot        Use attributes on fonts (don't add boldfacing. underlining, etc. to your base font)

Send a proof                                                                     Upload insertion orders

Print a postscript file and use Acrobat Distiller                        Use security