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Digital Ad Guidelines

 

HVACR Business' preferred file format is a press-ready PDF, created from a postscript file from your native application. Please do not export to a PDF from your applications unless you are using Adobe InDesign.

Helpful Hints

DO ...

DO NOT ...

Embed fonts and images

Save as or export PDF from application

Convert fonts to outlines when possible 

Use PDFwriter

Flatten Photoshop files 

Use Open Type Fonts

Convert RGB to CMYK

Trap your PDF

Convert spot colors to process,unless running as a spot

Use attributes on fonts (don't add boldfacing. underlining, etc. to your base font)

Send a proof

Upload insertion orders

Print a postscript file and use Acrobat Distiller

Use security