Facebook Twitter LinkedIn Google+


Pete Grasso - Keeping it Simple

HVACR Business Editor Pete Grasso shares his views and insight into the issues facing HVACR business owners and managers in this new blog. 

 


 

Your People, Your Brand

Originally posted: 11.14.14

Last week, I wrote about how your brand is more than simply your logo and your company slogan. Unfortunately, this is lost on many companies.

Yes, your logo is an important piece of your brand.

But, as Lee Gientke says in an article he wrote for us a couple of years ago: "Branding begins with every interaction a ... continue reading



Previous Blog Posts

Your People, Your Brand

Originally posted: 11.14.14

Your brand is who you are as a company and what your customers think about you. Your people should represent that brand.

View Your People, Your Brand

 


Hire Those Who Serve

Originally posted: 11.11.14

Today is a special day to honor those who have sacrificed for our freedom, and a great occasion to talk about something very important — hiring veterans.

View Hire Those Who Serve

 


The Power of Branding

Originally posted: 11.07.14

From your own personal brand to your company's brand, what you stand for and what your customers know about you is critical.

View The Power of Branding

 


Citizens in Action

Originally posted: 11.05.14

Whether you're looking to make a difference or have your voice heard on Capitol Hill, this book is a great guide to get you there.

View Citizens in Action

 


Focus Your Communication Inward

Originally posted: 11.03.14

Failure to properly communicate with employees is one of the biggest causes of the inability to achieve growth, profitability and stability.

View Focus Your Communication Inward

 


Don't Be Afraid to Take a Break

Originally posted: 10.31.14

If you're going to have a blog, you need to post. Period. But don't get burned out either.

View Don't Be Afraid to Take a Break

 


Communicate with Your Employees

Originally posted: 10.29.14

Your employees can be your biggest champions or your worst enemies, depending on how much you communicate with them.

View Communicate with Your Employees

 


Make Your Customers Happy

Originally posted: 10.28.14

Making customers happy isn't really that difficult. They simply want to know you'll deliver on your promises, and what's going on along the way.

View Make Your Customers Happy

 


Do Something that Matters

Originally posted: 10.24.14

Write often, and keep writing. When it comes to blogging, consistency is key.

View Do Something that Matters

 


You Already Have What it Takes to Lead

Originally posted: 10.23.14

Whether you like it or not, as the owner or manager of your company, you are the leader and you probably already have what it takes to lead.

View You Already Have What it Takes to Lead

 


'Let's Have a Meeting on That'

Originally posted: 10.20.14

Meetings don't have to be counterproductive. Maybe you're simply not doing it right (which is probably the case for many).

View 'Let's Have a Meeting on That'

 


Increase Your Traffic

Originally posted: 10.17.14

There are many ways to increase your blog traffic, but consistency and longevity are two of the biggest ways to gain readership.

View Increase Your Traffic

 


Ushering in Change

Originally posted: 10.15.14

Forget about how agonizing it can be to accept change, implementing it can seem worse — unless you choose the right method.

View Ushering in Change

 


Happy Columbus Day!

Originally posted: 10.13.14

History is full of great lessons, and we can learn a lot from the enterprise and ingenuity of Christopher Columbus.

View Happy Columbus Day!

 


Ideas Are All Around

Originally posted: 10.10.14

Look for ideas at any time and in any place. Just about anything can be turned into a topic for your next blog post.

View Ideas Are All Around

 


Time for a Website Refresh?

Originally posted: 10.08.14

There's no hard and fast rule on how often you should refresh your website. Once you do decide to make some changes, there is a lot to consider.

View Time for a Website Refresh?

 


Keep Your Employees

Originally posted: 10.06.14

Recruiting and hiring good employees is always top of mind. Once you find the right people, the concern shifts to how you can keep them.

View Keep Your Employees

 


Blogging Best Practices

Originally posted: 10.03.14

You must create compelling content. Readers aren't going to keep coming back to your blog if they don't find any usefulness in your blog.

View Blogging Best Practices

 


What's Your Van Preference?

Originally posted: 10.01.14

Pick-up trucks, box trucks, vans and SUVS ... contractors certainly have a lot of options from which to choose for their fleet.

View What's Your Van Preference?