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Pete Grasso - Keeping it Simple

HVACR Business Editor Pete Grasso shares his views and insight into the issues facing HVACR business owners and managers in this new blog. 



Be a Thought Leader

Originally posted: 12.12.14

Prior to joining HVACR Business as editor, I spent some time working the other side of the aisle as a public relations professional.

I regularly advised clients to take a different approach to their PR strategy — rather than always looking for that free opportunity to get their product or service men ... continue reading

Previous Blog Posts

Be a Thought Leader

Originally posted: 12.12.14

To build trust and enhance your position, continue to exchange knowledge and educate key audiences on your brand.

View Be a Thought Leader


Evolution of Business Marketing

Originally posted: 12.10.14

To stay competitive, you must evolve — this is especially true with how you market your business.

View Evolution of Business Marketing


It's (Almost) Show Time!

Originally posted: 12.08.14

The value of a trade show is all about time, and the return on investment from attending takes many forms.

View It's (Almost) Show Time!


Merry Christmas; You're Fired!

Originally posted: 12.05.14

Making the decision to fire an employee is never easy, especially during this time of the year.

View Merry Christmas; You're Fired!


How to Get and Give Criticism

Originally posted: 12.03.14

Receiving criticism — especially at work — can be difficult to handle. Just as difficult for some is giving criticism to others.

View How to Get and Give Criticism


Powerful Leaders are Powerful Servants

Originally posted: 12.01.14

Tony Robbins has made a name for himself as a highly sought after speaker with a ton of great advice for business leaders.

View Powerful Leaders are Powerful Servants


Social Media Disasters

Originally posted: 11.28.14

Today's need to "be first" often comes at the expense of common sense. It's better to be right, than to be first.

View Social Media Disasters


Happy Thanksgiving!

Originally posted: 11.27.14

Turkey, pumpkin pie, Macy's parade, Detroit Lions football ... here's a look at the history of some of our favorite Thanksgiving traditions.

View Happy Thanksgiving!


Be Prepared for Any Crisis

Originally posted: 11.24.14

Always be prepared! Planning for a crisis isn't simply a good idea, it's an essential part of owning and operating a business.

View Be Prepared for Any Crisis


Blogging Tips from Pros

Originally posted: 11.21.14

The web is full of blogs and bloggers — and many of them are willing to share tips for success in the blogosphere.

View Blogging Tips from Pros


Unlock the Potential of LinkedIn

Originally posted: 11.20.14

LinkedIn is a great place to network, look for jobs and share ideas — as well as give and receive recommendations.

View Unlock the Potential of LinkedIn


Raise Competency through Training

Originally posted: 11.19.14

You can't possibly have competent and confident employees without investing in them and providing the education and training they need.

View Raise Competency through Training


Email is Alive

Originally posted: 11.17.14

I can't even imagine what it must have been like to operate a business before email. Because, email is still the best thing about the Internet.

View Email is Alive


Your People, Your Brand

Originally posted: 11.14.14

Your brand is who you are as a company and what your customers think about you. Your people should represent that brand.

View Your People, Your Brand


Hire Those Who Serve

Originally posted: 11.11.14

Today is a special day to honor those who have sacrificed for our freedom, and a great occasion to talk about something very important — hiring veterans.

View Hire Those Who Serve


The Power of Branding

Originally posted: 11.07.14

From your own personal brand to your company's brand, what you stand for and what your customers know about you is critical.

View The Power of Branding


Citizens in Action

Originally posted: 11.05.14

Whether you're looking to make a difference or have your voice heard on Capitol Hill, this book is a great guide to get you there.

View Citizens in Action


Focus Your Communication Inward

Originally posted: 11.03.14

Failure to properly communicate with employees is one of the biggest causes of the inability to achieve growth, profitability and stability.

View Focus Your Communication Inward