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HVACR Business Web
Which one of the following celebrities would make the best hvacr contractor?

John Goodman
Rosie O’Donnell
Mel Gibson
Jim Belushi

LEADERSHIP

Ronald L. (Ron) Smith

Ron's 46-year career in the contracting industry has earned him a reputation as an enthusiastic champion of ground-breaking approaches to pricing, sales, branding, operational structure and organizational management.

With a meager $500, no customers and no coworkers he built a nationally recognized $15 Million HVAC company (over $40 Million in today's dollars). Later, he owned and operated three other HVAC companies.

As the founder of Service America, one of the first national HVAC franchisors, in 1985, Ron demonstrated the ability to build a national organization from the ground up by promoting local-level performance. During his tenure, the company grew to more than 100 franchises, and drew attention from a number of suitors, including Roto-Rooter, which purchased the company in 1991.

Following the sale of Service America he formed Ron Smith & Associates, a consulting company that developed and presented the nationally recognized Dominant Market Share program.

Ron went on to serve as chief operating officer for Service Experts, where he was equally instrumental in the company's growth. By the time the company was sold to Lennox, Smith's team had been responsible for more than 200 acquisitions and the firm was recording more than $600 million in annual revenue.

He now consults with contractors and distributors, and writes for HVACR Business. See his well recognized and best selling book HVAC Spells Wealth at www.ronsmithhvac.com.
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Building High-Performing Teams 
There is a book called “First, Break All the Rules,” written several years ago by Marcus Buckingham and Curt Coffman. The book interviews several people with the premise of identifying charact...

How To Hire Co-Workers, Part 3 
It is very important that you don’t create unrealistic expectations.

The Ostrich Complex 
Myth: Ostriches bury their heads in the sand. Fact: They don’t. It merely appears...

Celebrating Success 
There’s nothing less motivating than achieving a goal and no one seems to care. Whether it is a personal goal or a business goal, recognition for a job well done is crucial to ensure that a work-hard attitude c...

Maintaining Customer Interaction 
Irecently was reading an excerpt from “The Game-Changer,” a book by A.G. Lafley, CEO of Proctor & Gamble, and Ram Charan, a very prominent expert on business management. In the excerpt, Lafley talked abou...

Why The Best Service Is No Service 
Bill Price was Amazon.com’s first global vice president of customer service. Since leaving Amazon.com, Bill formed Driva Solutions to help clients deliver great customer experiences. He recently co-authored...

The Power Of Learning 
Business owners must continue learning or risk dragging their companies into mediocrity.

Disaster Planning 
Having a business continuity plan in place is a must for contractors.

How To Hire Co-Workers, Part 2 
Dedicating time to properly hiring co-workers will ensure you only employ high performers.

Culture Drives Strategy 
As a company leader, your ultimate responsibility is to become the “chief culture officer.” After all, a strong company culture will lead your business to success.

How To Hire Co-Workers 
Think of the hiring process as a sales presentation — putting your best foot forward will net results.

Strategies To Tap The Light Commercial Service Market 
Getting your foot in the door relies on persistence, exposure and serendipity. Converting customers requires impeccable service and rapid response.

The Craft Of Communication 
I once had a boss bite my head off in front of all of my co-workers. The “crime” I committed turned out to be her mistake and she later sulked into my office to offer a private apology to a very p...

The Ugly Truth About Managing People 
As a business owner, you probably have run into problems such as how to motivate your employees or how to handle an unsavory situation that may require some finesse. The good news is you are not alone...

What Were They Thinking? 
D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University. He is the author or co-author of 12 books. Pfeffer received his B.S. and M.S. degrees from Carnegie-Mellon U...

24/7 Safety 
Safe workers are productive workers. Instilling upon them the importance of safety not only prevents injury, it makes for a healthy bottom line.

Create A Stellar Sales Culture 
Competency, motivation and environment – understanding that these factors work in tandem to create stellar results is the key to a salesperson’s success.

Notes From The Field 
It’s winter, temperatures are below freezing and your customer’s boiler just gave up the ghost. It could take a few days to a few weeks depending on the type of unit before you could order and install a ...

Why Should Customers Do Business With You? 
As the owner of your company, can you give an articulate, logical and concise answer to this question? What about your sales team and the rest of your employees? I’ll bet if you walk arou...

Passing The Torch 
Business owners must address succession planning before it’s too late. Grooming leaders and ensuring all assets are valued properly will help when it’s time to retire.

How Do You Want To Operate Your Business? 
You can choose to put out fires or devise a plan, implement it and watch the profits grow.

Moving Beyond Sticker Price 
Informing customers will help them understand lifetime costs and move past initial investment costs.

Converting Theory Into Practice 
Building a highly profitable hvac retail business with residential service agreements takes more than ideas, it takes proper training and execution.

Open Up To Open Book 
Sharing financial information helps employees clearly see the target your company is aiming for. Once the target is in sight, success will follow.

Involving Employees In Goal Setting 
Employee engagement means an entire team is reaching for and achieving sales and profit targets.

Putting Processes In Place 
Having documented procedures empowers co-workers and helps them succeed.

Sales-Style Analysis 
Understanding how your sales team approaches customers will enable you to provide the right support.

Added Value — A Powerful Marketing Principle 
In an effort to emphasize the importance of understanding and practicing the marketing principle of added value, I’ve decided to revisit and elaborate on a past Discipline of Leader...

Dealing With Fickle Customers 
Knowing how to prevent last-minute changes — or at least how to be compensated properly — will save your hvacr business time and money.

Lessons Learned 
For the last decade I have been writing about, reporting on, and interviewing company executives about what has made their businesses work better, made their organizations more successful, and helped them attract quality i...

How To Break Into The DDC Market. 
Need a few good reasons to get into the direct digital control (DDC) game? There are plenty. DDC technology is good for business and good for the bottom line — both yours and your client’s. DDC technology can h...

What Are Customers Looking For? 
If you are an hvac retail company, your present customers, as well as any new customers, are looking for four items — and they are not complicated. In fact, they are very basic. Yet, most companies do not underst...

How To Strengthen Your Management Team 
What to look for and what to expect from business-service providers.

Keep LEEDing The Way 
By Ellis G. Guiles Jr. In the last article, we reviewed why the LEED (Leadership in Energy and Environmenta...

A Growing HVACR Company Means Changing Needs 
From small to medium to large to huge: Which are you, and which do you wish to be?

You Might Just Get What You Ask For 
If you offer only low-end systems, you’ll sell only low-end systems.

Achieve Business Goals Through Partnering 
Assessing key areas for alignment is important for mutually beneficial relationships.

Reducing Service Callbacks With Tracking, Training 
Correct identification and alerting customers to imminent problems also can help.

Training: The Final Four Steps 
How co-workers, a calendar, communications, and critiques contribute to a structured, meaningful training plan. Part three of a three-part series

Wild About Wireless 
Solutions range from management software to single-use devices. To determine which are right for your business, focus on cutting costs and increasing sales.

Growing Sales Takes More Than Adding Salespeople 
Most residential and light commercial hvac contractor...

20 Questions With Theo Etzel 
Conditioned Air president Theo Etzel met with HVACR Business publisher Terry Tanker in Etzel’s Naples office after the 39th Annual ACCA meeting held in Orlando, March 6 to 8. They discussed how a different management philosophy, dedication to train...

Getting Ready To Sell Your Business 
Those of us who don’t intend to work forever and who don’t have family members to take over our business will, at some point, want to think about selling. A successful sale of any business...

The Art Of Remaining Sane 
Don’t let your competition drive you crazy, and if you do, don’t show it.

Where Outsourcing Works 
Why hvacr companies are changing the way they grow their businesses.

Who Makes Buying Decisions? Women! 
I bought my first brand new car in 1989. It was a Honda Civic, and my husband-to-be was with me. I had a lot of questions about the car, which I asked directly to the salesman. He answered them. But he d...

Increase Your Productivity 
As co-owner of a small business, it’s routine for me to deal with dozens of projects daily. Executive focus changes every 15 minutes. The variety is fascinating and includes everything from production and finance, to ...

The Importance Of Key Performance Indicators (KPIs) 
At Peachtree Heating and Air Conditioning, the Atlanta-based $18-million (more than $20 million expressed in 2006 dollars) residential and light commercial “retail” company I operated from 199...

Training: Management’s Greatest Responsibility 
Take these steps to train in a structured, meaningful manner. Part one of a three-part series

First, Define Your Online Strategy 
Identify your goals for revenue and reach before building a Web site.


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