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HVACR Business Web
Which one of the following celebrities would make the best hvacr contractor?

John Goodman
Rosie O’Donnell
Mel Gibson
Jim Belushi

FINANCE

Ruth King

Ruth King is Channel Manager for HVACChannel.tv; television on the Internet for contractors. She is also President of Business Ventures Corporation. Ruth has worked in the plumbing, heating and air conditioning industry since 1987. Her work includes consulting in sales and marketing, fi nance, technical training, and operations challenges. Ruth holds an MBA in Finance from Georgia State University and Bachelor's and Master's Degrees in Chemical Engineering from Tufts University and the University of Pennsylvania, respectively. She holds a Class II (unrestricted) HVAC contractor's license in Georgia.
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Retirement: What Plan Is Best? 
If you have a profitable business, a qualified retirement plan is a great way to reward yourself, and key employees, for that success. Several scenarios will help you choose the right plan for you and your company.

Up For Bid 
Should I raise my prices? The real question should be: What’s going on in my company? To find the answer, look to your financial statements. When you go through your financial statements and see that your company is ear...

Lease vs. Buy Conundrum 
The next time you need computer hardware and software, a copier, or vehicles you’re likely to ask yourself this question: “Should I lease or buy it?” Some contractors have made the de...

Celebrating Success 
There’s nothing less motivating than achieving a goal and no one seems to care. Whether it is a personal goal or a business goal, recognition for a job well done is crucial to ensure that a work-hard attitude c...

Get Ready For Summer 
The signs of summer are here and in some areas it’s already hot. The phone is starting to ring because it’s getting warmer and people are thinking about their air conditioners. You’re starting to...

Drip Marketing Critical To Cash Flow 
Consistent cash flow is critical to your business. There are many ways to ensure that you have consistent cash flow. One is putting service-agreement dollars in an interest-bearing account. A...

Preparing For An Audit 
Understanding the process will keep you cool under the auditing microscope.

Tax Man Cometh 
The Super Bowl is behind us and the ground hog has seen his shadow. What’s next? For busine...

Spring Cash Mistakes 
You can’t begin to plan for spring too early. Start preparing for the busier months ahead while you still are experiencing the slow, late winter months. This slower period gives you enough time to think and pla...

What To Expect From Your CPA 
CPAs are a part of your advisory team, provide them with the proper tools.

Three Things That Kill Your Business 
Make 2008 the year you resolve to keep your business alive by being in charge of your destiny.

Passing The Torch 
Business owners must address succession planning before it’s too late. Grooming leaders and ensuring all assets are valued properly will help when it’s time to retire.

How Do You Want To Operate Your Business? 
You can choose to put out fires or devise a plan, implement it and watch the profits grow.

Open Up To Open Book 
Sharing financial information helps employees clearly see the target your company is aiming for. Once the target is in sight, success will follow.

Involving Employees In Goal Setting 
Employee engagement means an entire team is reaching for and achieving sales and profit targets.

Managing, Monitoring Sales For Success 
Properly training retail sales personnel and making sure they areperforming to expected levels is essential.

Maneuvering Holiday Cash Mistakes 
In terms of finances, holiday planning doesn’t automatically come to mind — but it should. I’ve seen contractors make two major financial mistakes at holiday time and I want to ...

Avoiding The “Mercedes-Benz Syndrome” 
A sensible approach to saving will protect your company during inevitable downturns.

Is Your Company Ready For A CFO? 
Everything starts with the sale. No sales, no need for people, no need for inventory, no need for accounting, no need for you. If you’re in business or trying to achieve a higher level of business, your main foc...

Is An ESOP Right For Your Company? 
An employee stock ownership plan can provide cash to the owner and a future to the business.

Keeping Productivity High As Summer Ends 
What to do if your customers are telling you “I’ll wait until next spring.”

It’s Summer — Time To Think About Winter 
Extra effort during the busy summer season stockpiles work for slow times.

Cash Management Especially Important In Busy Season 
The busy times have come. Your technicians are working overtime to handle customers’ needs. Instead of closing replacement sales based on the quality and reputation of your compan...

Reducing Service Callbacks With Tracking, Training 
Correct identification and alerting customers to imminent problems also can help.

Analyzing Financial Statements, Part 2 of 2 
Use these metrics to measure your company’s financial health. Part two of a two-part series

Growing Sales Takes More Than Adding Salespeople 
Most residential and light commercial hvac contractor...

Analyzing Financial Statements, Part 1 of 2 
During my first visit to a contractor, he proudly showed me his financial statements. Being young and not as tactful as I hope I am now, I said, “You call those financial statements?” Quite ...

Formulas For Success: Commercial Contractors 
Editor’s Note: Part 1 of this two-part series, which appeared in the March issue, covered “Fiv...

Getting Ready To Sell Your Business 
Those of us who don’t intend to work forever and who don’t have family members to take over our business will, at some point, want to think about selling. A successful sale of any business...

Where Outsourcing Works 
Why hvacr companies are changing the way they grow their businesses.

Financial Basics For Contractors 
Do you believe that growing your company will result in greater profits, a higher selling price, and an easier lifestyle? The reality is, these things won’t happen — despite growth — if you don’t understand and ...

How To Boost Revenues With Price Increases 
Charging an additional $10 is possible with proper diagnostics and materials costs.

Know Your Liabilities Before Borrowing 
Many of you have had the experience of borrowing money, either to purchase an automobile, a house, or some other pricey item. From your perspective, the financing process may seem relatively straight...

Know Your Limits: Establish a Primary Service Area (PSPSA) 
How to minimize costly drive time and maximize productivity and profits.

Planning Your Marketing Budget 
Base your strategy on Web site updates, customer referrals, and direct mail.

‘The World’s Shortest Marketing Plan’ Goes A Long Way 
Make this your first step toward improving internal communications.

How to Achieve Your 2007 Goals 
One of my favorite quotes is from Jack Welch, former CEO of General Electric. He says, “Reality is seeing things the way they are, rather than the way that you want them to be.” This qu...

How to Protect Your Business Secrets 
In the large, high-tech business world, news about corporate espionage and theft of trade secrets sounds like the stuff of spy novels and movies. But even those of us with small businesses have busines...

Planning for Growth and Improved Profitability 
Let’s begin with the assumption that your business resources (including cash!) are “finite” and not “infinite.” If you agree with this assumption, then you&...

Putting Your Plan to Work 
Once you’ve finalized your easy three-page business plan, which I described in last month’s column (see Bu...

Business Planning Made Easy Part 1 of 2 
This is the time of year that we start thinking about what happened in the year 2006 and what we want to do in 2007. We are all creating business plans in our heads. Unless we write down our thoug...

Set Your Profitable Price 
What should my hourly rate be? Contractors often answer this question using the “dart board” method. The contractor has no idea what t...

Maintenance Agreements Protect Profits 
Maintenance agreements are one of the best ways to even out the seasonality of your business. Sometimes, such as during cool summers, they literally can save the profitability of your company. During such summers, I’ve heard repeatedly: “If it weren’t ...

Inventory is a Bet 
You are betting your hard earned dollars that when you purchase a part, a piece of equipment, or a pre-season stocking order, that you will be able to sell it. You don’t have a customer for that part yet. You’ve made a bet.

PART 2 - Calculate Your Sales Price Using Net Profit per Hour 
Last month, I described how to calculate your selling price based on net profit per hour calculations. This month, I’ll give you examples of how to better estimate your selling price to the customer.

PART 1 - Gross Mistakes 
Over the past few years I’ve seen contractors make huge mistakes that cost them thousands of dollars because they didn’t estimate the cost of their jobs properly. I’ve also seen many contractors stake their pricing on the “Gros...

Welcome to our 25th Anniversary Celebration! 
And thanks for coming to the party. We’ve got a lot of new and exciting things planned to take us through the next 25 years. And I’d like to share some of them with you. As you look through yo...

Apples to Apples 
You can’t make good decisions for your business without accurate financial statements. If someone is

Be Proactive – Sell IAQ Products 
Successful contractors have proactive sales people and execute proactive marketing plans. In slower times of the year when the telephone is not ringing much, salespeople in successful companies make telephone ...

Become the Contractor of Choice in Your Area 
Every day I hear the complaint, “I can’t find good techs.” However, there are ...


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