Your 2009 To-Do List
Originally published: 03.01.09 by Guy Kawasaki
Ten small tasks that can make a big difference in the perception of your company and, ultimately, your bottom line.
If you’re looking for small tasks that can make a big difference in the perception of your company and ultimately, your bottom line, tear out this list of ten tiny things that every small business owner should do in 2009.
1. Act like a prospective customer and call your company to see how the phone system and receptionist treat you.
2. See if your Web site has a “Contact Us” section. If it doesn’t, add one. Ensure that it has a street address.
3. Send your company an e-mail asking for customer support and see if someone responds to it.
4. Answer customer support calls or e-mails (not the one you sent in) for a day.
5. Go out on a sales call with your sales people and a service call with your service people.
6. Read the documentation or manual that your company provides. Extra credit: See if you can do this without reading glasses.
7. Pretend that you lost the documentation or manual that came with your product or service and try to find it on
8. Register your product or service, including finding and reading the serial number of your product. Extra credit: See if you can read your serial number without reading glasses. Extra extra credit: If you use a Captcha system for registration, see how many times it takes to get the word right.
9. Add a signature to your e-mail. A “signature” is a block of text at the end of your e-mails that contain all your contact information. It saves your recipients the hassle of asking for your address and phone number or searching for them on your Web site.
10. Join Twitter and then search for your company name, your product, your competition’s name or product name, or market sector terms from your business. Extra credit: Use Twitter as a tool.
Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer Inc., where he was one of the individuals responsible for the success of the Macintosh computer. He is the author of eight books, including his most recent, The Art of the Start, which can be found at www.guykawasaki.com.
Articles by Guy Kawasaki
More of What I Learned About Twitter Marketing
Way back in July of 2009, I explained how I use twitter. A lot has changed since then, so this is an update on how I tweet. As a business owner, you can adopt my techniques to use twitter as a marketing tool.
Five Life Lessons for Leaders
How to fix mistakes, determine when to drop a product, and other lessons.
Why Smart Companies Do Dumb Things
The downside of more people in the mix means it's harder to alter consensus, once it builds. As an owner or manager of a company, there are things you can do to make sure you hear all sides before making a decision for the company you'll regret.
10 Management Lessons from the U.S. Navy
Many of us who are working in non-military organizations would do well to understand how a small city floating on the ocean work.
9 Tips for Using Twitter as a Marketing Tool
Everyone is a atwitter with Twitter, but not everyone uses Twitter for business. I use twitter as a tool - specifically as a marketing tool, and here nine lessons that I've learned about doing this.