Jamie Gerdsen is President/CEO of Apollo Heating Cooling and Plumbing, Cincinnati. For additional information on ideas presented in this article, contact him at firstname.lastname@example.org or (513)271-3600.
Articles by Jamie Gerdsen
Keep Current Customers Coming Back
In the competitive industry of service and replacement HVAC, keeping customers has always been easier than getting new ones. Even considering the growing popularity of new services such as Energy Performance Contracting, if HVAC companies skimp on cultivating new business with existing customers, they’ll loose significant revenue potential and become overburdened before all of that “new customer” business translates into more resources.