Geoffrey James is the author of several books, hundreds of business articles, and currently writes the popular Sales Machine blog on CBS Interactive’s BNET website.
Articles by Geoffrey James
5 Ways to Build Sales Partnerships
Benefits could include cost savings and access to new prospects.
10 Sales Strategies for Uncertain Times
Stay calm, be smart and continue selling while others are giving up.
How to Avoid 9 Common Sales Call Errors
Use these tactics instead to make the most of your opportunities
7 Strategies that Build Your Negotiating Power
How to Pre-Qualify a Sales Lead in 5 Steps
Your challenge is to focus time and energy on the prospects who are the most likely to buy. Here is how to do that by pre-qualifying your sales leads before you call them.
Top 10 Strategic Errors in Your Sales Process
These are the top mistakes made by sales reps and how to correct them.
5 Corporate Blunders that Cripple Sales Efforts
These are the five most common blunders that cause teams and companies to fail when it comes to working together to make big-ticket sales, and what you can do to fix the problems.
5 Steps To More Effective Mobile Device Demos
The "art" of using mobile demonstrations to close business sales and sell more HVAC equipment and systems.
5 Steps To Connect Messaging to Sales
Use language and concepts that resonate with customers so they see your differentiators as value and won't mind paying a higher price.
Sales Lessons From IBM: Tell the Customer's Story
When you’re selling to the customer, don’t try to be the hero who conquers the dragon. Instead, be the wizard who gives the hero a magic sword
6 Easy Steps to Closing a Sale
Great sales closers set an objective, go into a meeting with the right mindset (to sell), check with the customer to make sure they're relating, reiterate their purpose and most importantly, ask for the sale.
5 Steps To Speeding Up And Increasing Sales
This 5 step geometric approach results in more closes with the same amount of work.