Reporting Monthly Financial Results
Originally published: 12.01.08 by Ron Smith
You can do this in a way that won't cause divisional arguments.
HVACR contractors that operate with divisions—whether it is two or ten—that internally report net profit results for each division have a common problem. The question always is this: how to properly allocate expenses.
My first contracting company grew into a very large company with several distinct divisions. Every month when the company's financial results were issued to the division managers the debates began — better described often as arguments. Sometimes, heated arguments. I have no idea how much time and energy was consumed over this matter.
The situation really surfaced during our off-site monthly management meetings attended by seven managers and myself who facilitated the sessions.
Very importantly, there was a second problem. Managers who felt that allocations treated their division unfairly used allocation as a reason for their financial results not being as good as expected. They dodged accountability. You may be familiar with some of the managers' questions and statements I had to contend with:
• "Ron, our division is allocated with 25 percent of your salary and we only saw you two days last month."
• "We're allocated with 27 percent of the company's warehouse rental expense, but we're now
• "Our division is allocated 18 percent of the company's business insurance. How is it allocated, it seems unfair."
• "Depreciation expense allocation must be wrong. You transferred two of our trucks to another division three months ago, but the monthly allocation has not changed."
In my consulting work I see many contractors dealing with the same allocation issues I've described. We solved the challenge many years ago by implementing a different financial reporting method — margin contribution accounting. Only then did the division managers begin accepting the financial results.
The other hvacr contracting companies I later owned operated on our new (at that time) reporting method. Several consulting clients have adopted this method.
In the margin contribution accounting method there is no allocation. As an example, let's use a company with four divisions: residential retail, residential new construction, commercial new construction and administrative. The first three divisions' (residential retail, residential new construction and commercial new construction) budgets and results are reported as revenues, cost of sales and gross profit as normally done.
To get the final divisional results, only the divisional overhead expenses are recognized with no allocation of administrative expenses. This results in not a divisional net profit, but instead a divisional margin contribution. This means that there are no debatable expenses. It also means, of course, that for those three mentioned divisions the margin contribution numbers are larger than previously used net profit numbers. Where a division that was previously allocated administrative expenses may have budgeted a net profit of 8 percent, it may now be budgeting a margin contribution of 15 percent.
In the administrative division, the fourth and last example division, revenues are very limited to discounts earned, gain on sale of assets and few other items. There are no cost-ofsales items. Gross profit is the same as revenues.
All of the administrative expenses are listed, resulting in an administrative division margin contribution loss. Expenses normally include, among certain other items, administrative salaries and wages, utilities, telephone, internet, data processing, business insurance, rent, contributions, interest expense, licenses, maintenance and repair of buildings; as well as office and shop equipment, management meeting expenses, consulting, office supplies and postage, and dues and subscriptions. The related administrative division expenses are charged to this division just like the other three divisions and include items such as payroll taxes, vacations and holiday, training, travel and vehicle expense.
To better understand how budgets and results are reported, you can download an illustrative chart at www.hvacrbusiness.com. If you're not using margin contribution internal accounting I recommend that you seriously consider it. Eliminate wasted time and energy and drive non-debatable accountability of your division managers.
Ron Smith is a well-known authority in the hvacr business with more than 45 years of experience as a contractor, franchisor, consolidator, and consultant. He is the author of HVAC Spells Wealth and HVAC Light Commercial Service Agreements.
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