June 2014 

 

Editor's Page

You Only Get One Chance to Make a Lasting Impression

By Pete Grasso

You don’t have long to make a lasting impression, so you better be memorable. Luckily, this industry has no shortage of great minds worthy of praise for their creative marketing strategies.
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HVACR Business Stock Index

Economics Improve but HVACR Business Index Slips into the Red

By Margot Crabtree

A mixed bag greeted investors this session, with economic news generally positive, while even over-performing earnings bore scrutiny and geopolitical turmoil pressured Wall Street.
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2014 Tops-in-Trucks Fleet Design Contest

Bold, Brilliant and Memorable

By Pete Grasso

The 2014 Tops-in-Trucks Fleet Design contest winners were simply brilliant — showcasing clean design, legible text, eye-catching graphics, clean layouts and strong colors.
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Feature Story

Cruising the Strip and Turning Heads

By Pete Grasso

Sometimes, generating leads is as simple as putting your name out there in a memorable way. Three HVACR business owners share their unique take on mobile marketing. 
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Fleet Management

How Fleet Management Can Help You Run a Better Business

By Jonathan Durkee

Having GPS is different from having a GPS fleet management system — it’s the difference between the ability to simply get turn-by-turn directions and an intelligent business solution. 
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Protect Your Fleet with Built-in GPS

By Robert Hall

Built-in GPS tracking for fleets bring the benefits of a navigational system without the hassles of a separate piece of equipment, allowing companies to confidently send out drivers at any time and to any place. 
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Finance

Are Your Employees Productive?

By Ruth King

Even if liquidity ratios are stable or increasing, showing increasing profitability, compensation percentages may show a different story. If compensation percentages start to increase, there’s a productivity problem.
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Management Advice

Work Together to Avoid Sibling Rivalry

By Lisë Stewart

The team approach to management and leadership is growing in popularity and appeals to the new generation; but it also comes with a few hurdles to overcome.
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20 Questions

Winston Hancock, Gilman Heating & Cooling

By Terry Tanker

Winston Hancock, owner of Gilman Heating and Cooling in Ashland, Virginia, a 2014 Tops-in-Trucks Fleet Design Contest winner, discusses the company’s long history, the need to transition marketing to a professional firm and the importance of training and education.
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