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W. Theodore (Theo) Etzel

Theo Etzel is an HVACR Business editorial advisory board member and president of Naples, Fla.-based Conditioned Air. 


Articles by W. Theodore (Theo) Etzel

NOW is the Best Time for Best Practices

Creating a continuous-improvement mindset will make your company more competitive today and tomorrow.
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'Safety Bucks' Program Pays Off

Conditioned Air uses public rewards and peer pressure to improve safety and reduce costs.
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Is It Time For a Business Coach?

Business coaches can help to improve leadership skills, keep you moving toward goals, and provide objective advice on handling personal and business problems.
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Warning: Turn Down the Heat

If you aren’t addressing the very real threat of burnout, your business is at risk of underperforming. Paying attention to your own feelings is very important. But watching out for signs that an employee is beginning to suffer from burnout is critical for the success of the organization.
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Lay a Strong Foundation With Business Ethics

Ethics and their roots have practical applications for business beyond just a statement on paper. Here is my explanation of how Conditioned Air’s core values benefit everyone involved in our business: Integrity Integrity is always doing the right thing for people in a truthful way.
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5 Lessons for Growing a Business

W. Theo Etzel explains what he's learned growing an HVACR company from $2.7 million to $24 million in sales over 17 years.
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Strategic Success

Outlining a plan and a vision of where you want to go is critical to the success of your organization. However, it is key to make it a living, breathing document to be used frequently.
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Survive & Thrive The Market Flux

Being proactive in the anticipation of change, being diversified in the marketplace, having courage to implement plans and leading your organization to quickly react and adapt are key elements in being proactive in changing market conditions.
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Open Up To Open Book

Opening your books for review means opening a piece of yourself, too. If you truly want a team approach to your business where people are fully invested in the numbers, then you have to let them in on the numbers.
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Is Your Company Ready For A CFO?

Business is a game that is scored by profit and loss statements and balance sheets. A CFO ensures that the score is being kept properly and can give critical advice for directional decisions based on the score.
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Investing in Community

Communities everywhere have projects and needs that require support beyond what tax dollars can fund. Businesses have the opportunity to make contributions in time, resources, people and money to support organizations that add value and life to the community in which the business is located.
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The Ostrich Complex

Tough decisions are just that, tough. Playing the “ignore it and it’ll go away” game is disastrous. Focusing on the true kernel of the problem or dilemma usually brings it down to a size that becomes manageable.
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The Power Of Learning

Activity is not the same as productivity. It's important to take the time to plan each task, think about how to get it done efficiently and right, and gain knowledge through education and skill training so we have more tools available to us to address a situation better.
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Abundant Opportunities

Diverse backgrounds bring a rich mix of talents, attitudes, and opportunities to serve multiple markets within our greater metropolitan market.
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