Laura Pasternak is President of MarketPoint, LLC, a brand management firm that helps businesses improve results by identifying, integrating and managing customer-driven brand equities and strategies. Visit www.yourmarketpoint.com to learn more, or call 1.866.21POINT toll-free or 410.418.8490.
Articles by Laura Pasternak
Brand Beyond Marketing
Employee education is particularly important for service organizations that don’t have concrete products. Their offerings are soft assets like knowledge, experience and people.?