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Traci Purdum

Traci Purdum is a former editor of HVACR Business.


Articles by Traci Purdum

Technician Training And Education — The Conditioned Air Approach

Giving employees the education they need to excel will lead not only to well-trained technicians, but also to a loyal workforce that will maintain a healthy bottom line for business owners.
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Tackling Technology

Equipped with the right tools, contractors can increase productivity and reduce errors.
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Give Customers An Opportunity to Voice Their Opinion

Snatch victory from the jaws of defeat.
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Managing Change

Embrace change and move forward or resist change and risk failure. Either way, the next generation will always be at your heels waiting to take over the reins. It’s your choice to be remembered as a visionary leader or a stagnant manager.
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Tops In Trucks 2008

You have roughly 5 seconds to grab a consumer's attention. That's a tall order where fleet designs are concerned. Consumers need to understand at a glance what you sell. Confuse them with too much or not enough information, and you lose potential customers. To guide you, we've recognized contractors who are on the leading edge of marketing efforts to increase sales, competitiveness, and brand recognition.
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Celebrating Success

Recognizing accomplishments motivates employees.
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Customers Need IAQ

Education is key to IAQ sales. One way to help consumers is to offer customer testimonials, which can be a very powerful marketing tool.
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Disaster Planning

Every year natural disasters and common events like fires force thousands of businesses to close, and 25% can not recover. To better your odds of survival, devise a disaster plan.
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Tap The Light Commercial Service Market

Responsiveness and quality of work will help you make the sale and retain customers.
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The Craft Of Communication

Tracey Purdum recounts an experience with communication gone wrong and uses it as a teaching moment for how to better handle various situations with co-workers and employees.
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24/7 Safety

Proper and on-going safety training can prevent most accidents. Investigating accidents and routine safety audits also can keep workers safe.
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Size Matters

Larger air conditioning units have contractors scrambling to purchase vehicles big enough to haul them. What are the benefits of adding these vehicles to your fleet? What do you need to consider to purchase the optimal vehicle?
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Flip This Fleet

Traci Purdum summarizes characteristics of successful branding strategies and presents insight from the winners of HVACR Business' fleet design contest.
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