Guy Kawasaki

Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Forbes.com. Previously, he was an Apple Fellow at Apple Computer Inc., where he was one of the individuals responsible for the success of the Macintosh computer. He is the author of eight books, including his most recent, The Art of the Start, which can be found atwww.guykawasaki.com



Articles by Guy Kawasaki

More of What I Learned About Twitter Marketing

Way back in July of 2009, I explained how I use twitter. A lot has changed since then, so this is an update on how I tweet. As a business owner, you can adopt my techniques to use twitter as a marketing tool.
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Five Life Lessons for Leaders

How to fix mistakes, determine when to drop a product, and other lessons.
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Why Smart Companies Do Dumb Things

The downside of more people in the mix means it's harder to alter consensus, once it builds. As an owner or manager of a company, there are things you can do to make sure you hear all sides before making a decision for the company you'll regret.
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10 Management Lessons from the U.S. Navy

Many of us who are working in non-military organizations would do well to understand how a small city floating on the ocean work.
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9 Tips for Using Twitter as a Marketing Tool

Everyone is a atwitter with Twitter, but not everyone uses Twitter for business. I use twitter as a tool - specifically as a marketing tool, and here nine lessons that I've learned about doing this.
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Effective Sales Presentations Are Short, Focused

Follow the 10/20/30 rule of PowerPoint.
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The Art of Recruiting

Recruiting doesn't begin and end with the hiring process, it remains one of the most important aspects of any hiring manager's job.
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5 Ways To Be More Persuasive

Guy Kawasaki share 5 scientifically proven ways to increase your influence and persuasion.
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The Art of Customer Service

A customer-oriented attitude begins with the owner. So practice what you preach when it comes to how you want your employees to treat your customers. Guy Kawasaki offers other tips for taking care of customers.
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The Art of the Board Meeting

Guy Kawasaki provides tips for successful boards and meetings that should offer guidance, support, and connections.
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Why Smart People Do Dumb Things

Guy Kawasaki offers four reasons why smart, famous, powerful, and rich people who should obviously know better end up crashing and burning and how to mature.
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The Art of Schmoozing

Relationships can pay off in sales and partnerships. The key is to establish a relationship before you need it. Here is Guy Kawasaki's guide to tactful schmoozing.
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How To Be An Effective E-mailer

Guy Kawasaki offers tips for effective e-mailing.
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The Art of Driving Your Competition Crazy

Companies go astray when defeating the competition becomes more important than taking care of customers. When companies become obsessed with the pursuit of excellence, by contrast, they often reach new levels of greatness.
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The Zen Of Business Plans

Guy Kawasaki explains the reasons for and the elements of a good business plan.
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The Art Of Remaining Sane

Guy Kawasaki tells you how to avoid being driven crazy by your competition.
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The Art Of Partnering

Guy Kawasaki talks about the pitfalls in partnership and how to avoid them.
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The Art Of Execution

Guy Kawasaki tells you what to do with the money once you've raised it: set, communicate and measure goals.
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Give Your Web Site A Tune Up

Your Web site should do more than offer information about your company. Guy Kawasaki suggests 10 things to enhance your visitor's experiences.
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How To Write A Business Plan

Guy Kawasaki discusses business plans with Tim Berry, president of Palo Alto Software, the principal creator of Business Plan Pro, and the author of a blog called Planning, Startups, Stories.
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Are You An Egomaniac?

Guy Kawasaki talks with author Steven Smith about how ego can get in the way of business and the best ways to keep it in check.
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What Were They Thinking?

Guy Kawasaki discusses smart management, customer relationship management, and the role of the owner with D. Dee II, professor of Organizational Behavior at the Graduate School of Business, Stanford University.
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Success and Failure

Guy Kawasaki interviews Michael Raynor on how strategy makes or breaks a company.
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Your 2009 To-Do List

Ten small tasks that can make a big difference in the perception of your company and, ultimately, your bottom line.
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Originality In Business Wins

Co-author of the newly released book called "Mavericks at Work: Why the Most Original Minds in Business Win" Polly LaBarre offers insight into the maverick minds behind businesses that defy business-as-usual.
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Why Change is Good

Guy Kawasaki talks with Ariane de Bonvoisin, CEO and founder of The First Thirty Days, about the importance of embracing change.
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The Art of Resisting Irrational Behavior

Guy Kawasaki talks with Ori Brafman, author of “Sway: The Irresistible Pull of Irrational Behavior”, about the psychological forces at play when smart people make bad choices. Brafman offers insight into what to be aware of when assessing candidates for jobs, the right way to transform a company’s bad reputation, and customer communications.
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What Small Businesses Can Learn From Hollywood

Guy Kawasaki discusses five movies that have an important back-story that innovators can learn from.
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Why The Best Service Is No Service

Guy Kawasaki interviews Bill Price, former global vice president of customer service for Amazon, founder of Driva Solutions, and co-author of "The Best Service is No Service." The two discuss the concept of "Best Service" and why it is important for small business owners.
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The Essence of Duct Tape Marketing

Make marketing your new habit, and find the money to stick with the plan. Effective small business marketing is a system — not an event — composed of simple, effective, and affordable techniques.
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The Nine Best Story Lines For Marketing

Lois Kelly, author of Beyond Buzz, explains how picking the best story line for your company can give your marketing efforts a big boost.
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Does Your Brand Have Personality?

Rohit Bhargava, founding member of the pioneering 360 Digital Influence team at Ogilvy Public Relations Worldwide, discusses the role of personality in branding with Guy Kawasaki.
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Word-Of-Mouth Marketing

Guy Kawasaki interviews Dave Balter, founder of BzzAgent on word-of-mouth marketing.
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